Reflecting on a Year of Highs, Lows, and Personal Growth: A Photographer's Journey
As the year winds down, it's a time for reflection, a moment to reflect on the highs and lows that have marked the past twelve months. For me, a commercial photographer in California, this year has been a roller coaster of experiences, both in my professional life and personal endeavors.
The Business of Photography: Navigating the Unpredictable
The year kicked off with promise, mirroring the previous year's success with a bustling January and February. However, as the months progressed, the tides turned. By March, I noticed a softening, a precursor to the more challenging times ahead. April marked a clear shift, and I was navigating through a significant downturn by mid-year. Despite consistent marketing efforts mirroring successful strategies from the past, call volumes dwindled, a testament to the broader economic challenges impacting my clients and, consequently, my business.
Yet, amidst this decline, a significant event impacted my livelihood: the closure of Sacramento Magazine in August. As a consistent source of income, accounting for around 20% of my earnings, its end marked a pivotal moment in my year, forcing me to reevaluate and adapt my business strategy.
My last cover for Sacramento magazine.
Despite the challenges, my investments in upgrading my equipment in previous years paid off, allowing me to face the financial challenges without additional expenses. This foresight provided a buffer, a slight reprieve in a year of tightened belts and recalibrated expectations.
Capturing Moments: A Year in Photos
My cameras were my constant companions this year, documenting every high and low. In total, I captured an astonishing 76,609 photographs, a testament to my relentless pursuit of the perfect shot. The NIKON Z9 led the charge, accounting for the lion's share of images. It was followed by the GFX50S II, which proved invaluable for its impeccable detail and quality. The versatility of my iPhone 12 Pro, iPhone 13 Pro Max, and iPhone 15 Pro Max allowed me to snap impromptu shots, ensuring I never missed a moment. The L1D-20c drone camera opened up new perspectives, literally elevating my work. Despite the varied challenges this year, the diversity of my camera usage reflects my adaptability and commitment to capturing life's fleeting moments.
Personal Triumphs and Revelations
On a personal front, the year was rich with moments that money can't buy. Volunteering for Casa Roble High School's football program, I captured their journey to a division championship. This exhilarating experience reminded me of the power of community and passion. These moments of pure joy and excitement starkly contrasted with the unpredictability of my professional life.
Travel also played a significant role this year. From the serene landscapes of Death Valley to the magical moments at Disneyland with my grandchildren and an awe-inspiring cruise to Alaska, these experiences provided much-needed respite and time to bond with loved ones. They were poignant reminders of why I chose a path that allowed flexibility and personal fulfillment.
A Deeper Reflection: Faith and Purpose
This year also marked a significant personal milestone in my spiritual journey. After years of supporting my wife's unwavering faith and commitment to the church, I found my own path to understanding and accepting Jesus Christ as our Lord and Savior. This realization came as I contemplated the presence of evil in the world and, logically, the existence of an equal force of good. It's a new chapter in my life that brings a sense of peace and understanding.
Looking Ahead
As I reflect on the year, I'm reminded of my conversations about the nature of self-employment, particularly in the creative field. The highs are indeed high, and the lows can be brutally low. Yet, the ability to withstand these lows has allowed me to thrive in this industry for so long. The financial aspect was never the driving force; instead, it was the ability to manage my time, be there for my family, and fulfill my creative spirit that guided my choices.
The closure of Sacramento Magazine was a stark reminder of the industry's volatility and the need for continual adaptation and resilience. As we approach the new year, I carry the lessons learned, the moments of joy, and the personal growth that has defined this year. It's a journey of continual learning and adaptation that I embrace with an open heart and mind. Here's to the future, with all its uncertainties and promises.