When I received the assignment to photograph Sacramento Mayor Darrell Steinberg for Sacramento Magazine, I was excited to not only photograph him but to meet him as well.
20minute Portrait
I was recently assignedto photograph multiple law firms for a local magazine.
Photographing law firms is something I've done the past few years for this magazine and I really enjoy it. A majority of them are on location, but I do shoot a few at my studio. It always a challenge to get busy people scheduled to photograph. One of the attorneys was in between appointments and called to see if I was available. I happened to have about an hour before my next shoot, so his timing worked out perfectly. By the time my lighting was set up and he arrived, I had about 20 minutes to make some images. Over the years I have worked really hard to get the images that I need, quickly and efficiently. It's taken much practice and is something I'm still working on.
Here are a few tips I have picked up over time.
Thunder Valley Casino Ad
Last month we had another photo shoot with Thunder Valley Casino. Working with them is always enjoyable. For this year's shoot, they wanted to focus on the slots and gaming area.
Lady Luck
Last month we had a Sacramento Magazine ad shoot for Thunder Valley Casino. Turned out to be a really enjoyable shoot. The challenge was how to include all the existing colors and lighting and still have the models stand out.
Visit With Mackenzie
On a recent trip to LA my production manager and I had a few hours before we flew back to Sacramento. So I used the opportunity to work with a friend of mine, Mackenzie Firgens. She and I became friends a few years back when she worked on a project at the Preston Castle in Ione, CA. Whenever the opportunity arises I love working with her. She is such a natural in front of the camera very beautiful. It makes my job so easy.
The New HTC RE Camera
Earlier this week, HTC revealed some new products at their Double Exposure event in NYC. http://blog.htc.com/2014/10/double-exposure/ I'm honored to again create many of the images for their newest product the HTC RE, a small handheld camera.
The New HTC One - Pre Production
As I’m sure you noticed in the last post, the crew list was pretty extensive. This project was no small feat.
The pre-production process took about a month, and even if we had wanted more time, it would not have been possible to get it. The phone was shipped from Taiwan under lock and key and was on a very tight schedule to make all of its appearances as there where only 4 in existence at that time.
After reviewing the production notes, there were obviously 2 things I needed to do right away. I had to build my team and I had to start location scouting. The idea for the shoot was to follow 5 young people through their weekend in a metropolitan area, specifically San Francisco. I quickly realized the scenes that HTC wanted were also available here is Sacramento. There was also the issue that the original schedule had us shooting in December which meant most of San Francisco was decorated for Christmas.
Kody, Christine and I went out and shot location images of our city to send to HTC and they agreed Sacramento was the perfect backdrop for the project.
Upon the decision being made that we would be working in Sacramento I was able to confirm the rest of the team and get to work reaching out to local businesses and resources. From city agencies, to restaurants, to casting agencies we had everything we needed to start building the schedule and the storyboard.
Even though California was having a beautifully sunny winter, there was concern that some of the outdoor shots would be disrupted with bad weather, so we also had to put in place backup plans for all the outdoor shots that could be implemented the day of shooting.
The next step was to cast the models. We had the pleasure of working with Amber Collins of Cast Images. There were 5 characters we had to cast in this project. Amber built some galleries for HTC to look through based on their descriptions and we had our models selected in no time at all! Sacramento has some amazing talent!
Now that we had our models I could send the wardrobe details and measurements to Simone to start pulling wardrobe for the project. We were given very specific requests for each model based on the character that was created for each of them. We scheduled a fitting and sent some images to HTC for final approvals.
So that was it, I had my team, my locations, the models and wardrobe, I had the storyboard and shot list on repeat in my brain. It almost felt like planning a wedding, all the pieces were in place and the last few days were spent waiting in anticipation of putting it all to work.
Next up, a behind the scenes look of our week long photo shoot!
